The modern marketer faces many challenges that old-school marketing predecessors couldn’t begin to understand. The world is noisier than it has ever been – and we have to make our brand stand out to our ideal customers. That means we have to find our ideal customers, in the online space that’s busier than it’s ever been before. And it means we marketers need skill sets we hadn’t needed before.
The key to successful marketing is focusing entirely on your customers. By interacting with them and analyzing their behavior, you will recognize and understand their needs – and then you’ll be able to solve their problems.
If you want to get everything you can from marketing automation, you should go deep and think strategically about your customers and prospects. Marketing automation is here to stay and help businesses scale their customer base. So, the fact that the majority of businesses are now using it in one form or another is not hard to believe. In fact, 53% of businesses surveyed are using marketing automation, and another 17% are considering using it in the future.
Marketing Automation will have a learning curve, there’s no doubt about that. If you’re already using email marketing, adding automation will make you more efficient. Once the big content creation and platform adoption period is over, it will end up saving you time – and eventually bringing in sales. But you have to do the work first – automation isn’t magic.
Marketing automation has the potential to make your marketing more effective and to make your marketing team more efficient. When it’s done right, marketing automation will do these things. It can even marry offline efforts to your online efforts – how’s that for efficient!
If you could use software that increased the number of leads you generate by over 400%, would you use it? Marketing may mean different things to different businesses but, almost every business is dependent on marketing to generate quality sales leads. Therefore, it’s very important to manage time and resources effectively in favor of profitability. So, you would probably welcome any software that can do that for your business.
Have you ever wondered why email marketing brings such high ROI and why so many companies consider it their top online marketing channel?
Webinars are consistently amongst top online marketing tactics. By providing valuable information to carefully targeted audience, you attract prospects and build your email list with high-quality leads. Find out why webinars are so effective, discover the elements of a webinar cycle, and get a number of tried and tested tips for running a successful webinar.
The advantages of content marketing approach are almost endless, but there’s also a dark side. It takes quite a bit of time. Not everyone is ready for such a commitment, and your CMO might be one of those people. Luckily, there are many tools that can make a content marketer’s life easier. We’ve listed 21 resources to help you optimize your workflow as you identify, create and distribute your content.