Content Marketing Institute found that up to 55% of B2B companies plan to increase their content marketing budget in 2015. Despite growing popularity and general understanding of this concept, the biggest challenges faced by marketers are still related to consistent production of engaging content. Shockingly, the biggest source of knowledge, valuable content, and understanding of clients' needs - the Internal Resources - remains unnoticed.
Today we sit down with Joanna Wiebe, an expert copywriter and co-founder of CopyHackers.com to talk about how copy can make or break your email marketing campaigns. We also pick Joanna's brain and learn what you as marketer or copywriter can do to turn your everyday work into an even greater success for your business
The modern marketer faces many challenges that old-school marketing predecessors couldn’t begin to understand. The world is noisier than it has ever been – and we have to make our brand stand out to our ideal customers. That means we have to find our ideal customers, in the online space that’s busier than it’s ever been before. And it means we marketers need skill sets we hadn’t needed before.
Picture this: you're running a successful promotional campaign, you've attracted a lot of traffic to your store, gained users' interest, and got them to add different products to their shopping carts... and then they left without paying, right before the transaction was about to be completed. Sounds like a scene from a horror movie? One with a really bad script but is nevertheless scary? Turns out, it's nothing like a film. It's the reality for most e-commerce businesses.
Have you ever wondered why email marketing brings such high ROI and why so many companies consider it their top online marketing channel?
The advantages of content marketing approach are almost endless, but there’s also a dark side. It takes quite a bit of time. Not everyone is ready for such a commitment, and your CMO might be one of those people. Luckily, there are many tools that can make a content marketer’s life easier. We’ve listed 21 resources to help you optimize your workflow as you identify, create and distribute your content.
If you're just starting off your content marketing journey or you're in need of getting back your content marketing inspiration, it's time you brush up on the basic steps to achieving content marketing success. So what exactly is content marketing?
Webinars are consistently amongst top online marketing tactics. By providing valuable information to carefully targeted audience, you attract prospects and build your email list with high-quality leads. Find out why webinars are so effective, discover the elements of a webinar cycle, and get a number of tried and tested tips for running a successful webinar.
As a GetResponse customer, you were recently chosen to wield a weapon unlike any other — GetResponse A/B Testing, a powerful feature that makes it easier than ever to optimize your newsletter campaigns and reach your goals. Now we’ve got something special for you. Come on inside and we’ll tell you all about it ...