Email marketing

Here are all of our resources to help you with your Email marketing.

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How to Plan and Send Your First Email Marketing Campaign

Sending your first email marketing campaign might feel like a challenge. This short action plan will help you prepare and make an impact on your target audience and your business. It’s easier than you think! Follow these six steps to run a great email marketing campaign that gets results.

Getting Started with GetResponse

Want to learn how GetResponse can help your business grow? Check out this video tour of GetResponse to find out what it’s all about and how you can get started today.

20 Ways to Improve Your Email Marketing Metrics

There are no shortcuts or secret tricks in email marketing. If you want your campaigns to generate positive ROI, you need to understand your key metrics and know where to look to find ways of improving them. In this guide, we’ve gathered 20 ideas how you can start optimizing your campaigns. Although it’s just the beginning, it should get you in the right mindset and help you build culture of testing in your organization.

How to Build an Email List Fast and on a Tight Budget

Watch our webinar and learn learn how to build an email list fast on a tight budget.

How to launch a successful email marketing campaign

Watch the webinar and learn why email marketing remains the most effective online marketing channel and how to launch your first email marketing campaign.

Struggling to get a better work-life balance?

Get the report and discover how entrepreneurs and marketers work, their needs and habits when balancing business and life.

US & Canada Email Marketing Benchmarks

Get the Email Marketing Benchmarks: US & Canada report for the latest email marketing tips, tactics, and statistics

Complete Guide to Marketing Automation for Ecommerce

Download this guide and discover how to use automation tools to build and segment a powerful ecommerce contact list

GetResponse List Building Program

Grow your email list and online business in as little as 90 days – for free. Join the program today!

Email Marketing Excellence 2018: top tips and insights

Check out this free webinar with Irek Klimczak and Michal Leszczynski. In this webinar, we are taking a look at the fascinating findings from the Email Marketing and Automation Excellence 2018 report. See how other businesses use email and automation tools, and discover why you need a strategy to stand out and be successful.

Email Marketing & Marketing Automation Excellence 2018

Stay ahead of digital marketing trends. This in-depth report offers a benchmark to compare your email marketing, automation, and landing pages.

GDPR: Everything You Need to Know

The GetResponse GDPR guide is designed to help you understand what GDPR is and how it affects you. In this step-by-step resource you’ll see examples and tips on how to review your marketing materials, so you can show contacts you take their data security seriously.

Email Marketing Benchmarks

About the new Email Marketing Benchmarks report. Do you ever wonder how your email marketing and automation campaigns stack up against others in your industry? You’re in the right place. We analyzed over 2 billion emails sent by our customers from April to June 2018, in 126 countries across 19 industries Keep scrolling for loads of useful data on emails, marketing automation, and landing pages. Can’t find what you need? Just send us an email! We’d love to know what’s important to our fellow marketers.

12 Merry Marketing Tips for the Holiday Season

Want to outperform your competition this holiday selling season? Then put all of your digital marketing channels in action! Follow these 12 marketing tips and improve your campaigns using email, social media, and PPC.

Great Holiday Marketing Campaign Ideas

In this webinar, you’ll learn 5 steps you should take to create a stunningly effective holiday online marketing campaign. We’ll show you examples of how successful brands do it during the holiday season, and how to create a marketing automation workflow around your awesome ideas.

Holiday Marketing Campaigns: 35 Tips

Make the most of the holiday sales season! Download this guide and learn 35 tips for running effective holiday marketing campaigns using social media, paid advertising, marketing automation, and more!

Email marketing & beyond: global industry benchmarks 2017

Want to know how businesses in your industry market themselves online? Then be sure to download our latest report. Together with our research partners, we surveyed over 2,500 marketers and analyzed 2 billion emails our customers sent. We then rated the email marketing, automation, and content marketing efforts of companies in 19 industries around the world. And now you can access all the insights in a free report we created with Kath Pay.

Strategic Email Marketing Course

Free email course on how to use email marketing to improve your business – and connect it with essential online marketing tools. Get started for free!

Marketing Trends and Predictions for 2017

If you want to run effective online marketing campaigns, you have to keep up with the latest trends and technological changes. To save you time, this infographic gathers predictions and trends for 2017 as seen by the top digital marketing influencers.

Email Marketing & Marketing Automation Excellence 2017

GetResponse surveyed more than 2500 marketers from 126 countries across 19 industries on the effectiveness of email marketing and marketing automation. Together with Dave Chaffey, we prepared an exclusive report with our key findings.

How to Move from MailChimp to GetResponse

After reading this step-by-step guide, you’ll be able to easily move your online marketing from your MailChimp account to your new GetResponse account. You’ll be set up in a flash!

How to Move from AWeber to GetResponse

After reading this step-by-step guide, you’ll be able to easily move your email marketing from your AWeber account to your new GetResponse account. You’ll be set up in a flash!

Is Your Email List Dirty?

Are you not completely satisfied with your email open and click-through rates? Maybe the reason for this is that you’re not reaching the right audience but emailing “dead” people instead. In this ebook, Lon Safko shares his story and explains how you can improve your campaign performance by increasing the quality of your email list in just a few steps.

Essential Guide To Marketing Automation For Ecommerce

Are you interested in using marketing automation to increase sales and encourage brand loyalty? If you are on the lookout for the most effective methods for converting visitors into buyers and increasing ROI this guide is for you.

Email Marketing & Beyond: Global Industry Benchmarks 2017

Watch this exclusive webinar with Kath Pay, one of the world’s top 50 email marketing influencers. We discuss key email marketing and marketing automation benchmarks and challenges across 19 industries and share our tips and tricks for 2017.

Email Deliverability from A to Z

The goal of this guide is to teach you enough for you to be able to achieve (and keep) the highest deliverability possible by identifying issues with your content or list, long before they become serious enough to make an actual impact.

How to Review and Prioritize Your Email Marketing to Boost Results

Check out this free webinar with Dr. Dave Chaffey, CEO at Smart Insights and the co-author of Email Marketing and Marketing Automation Excellence 2017 report.

Getting To Know Email Marketing Automation – Lon Safko

Join us for our exclusive webinar with Lon Safko, the world renowned bestselling author of “The Social Media Bible” and “The Fusion Marketing Bible”. Lon will be uncovering the mystery of email marketing automation and show you how to reduce your workload and increase your profits.

Taking your first steps with Email Marketing Automation

Join email marketing expert, Dr. Dave Chaffey, author of Total Email Marketing and the GetResponse-Smart Insights ’State of Email Marketing 2015’ report, for our latest webinar on how to get started with Marketing Automation. In this webinar, you’ll learn: The major benefits of Marketing Automation How to avoid the most common mistakes with Marketing Automation […]

Ecommerce Email Marketing Tips with Marcus Taylor

Find out how email marketing can boost your product sales. Discover how to squeeze out the most out of your ecommerce business using email marketing tactics. In this webinar you’ll learn how to…

How to use blogging to build a profitable email list

Join us for a free webinar with Leslie Samuel – successful blogger and entrepreneur at www.becomeablogger.com. Find out what it takes to build a profitable email list.

On Being Human. The Importance of Writing More Engaging Emails

Join us for a free webinar with DJ Waldow – author, speaker, blogger, podcaster, and former Digital Marketing Evangelist at Marketo — and learn how to make your email (and other marketing) more HUMAN and engaging.

How to Make an Effective Opt-in Form | Leslie Samuel | Email Marketing 101 for Bloggers

Welcome to Email Marketing 101 for Bloggers with Leslie Samuel. Your email list is probably your most valuable asset. However, your list growth could be greatly stunted if you are not using a compelling and effective web form. In Leslie’s video, you’ll see the steps you can take to ensure you are creating an effective […]

How to Craft the Perfect Welcome Email | Leslie Samuel | Email Marketing 101 for Bloggers

Your welcome is the first email your subscribers receive and one of the most important emails you’ll ever send. This first impression can make or break the subscriber’s experience – so make sure you hit it out of the park. Watch Leslie Samuel discuss the necessary elements for a perfect welcome message.

How to use the GetResponse WordPress plugin to get more leads | Email Marketing 101 for Bloggers

It’s key to make it as easy as possible for blog visitors to sign up for your mailing list, and ensuring that you have an opt-in form on your WordPress blog is vital. Do you have a free incentive to get people onto your email list? You need to let your blog visitors know that you have the solution to their problem. You can achieve both of those steps using the GetResponse WordPress plugin to get more leads.

How to create a custom template to match your blog | Email Marketing 101 for Bloggers

Branding is important for your blog, but also in your email list. In less than 15 minutes, Leslie Samuel will take you through the step-by-step process of creating a custom message template that matches your blog’s brand.

How to use surveys to read your audience’s minds | Email Marketing 101 for Bloggers

Watch Leslie Samuel explains how you can read the minds of your audience by conducting surveys to determine what they truly want, and what they are struggling with. One of the biggest mistakes marketers can make is to create a batch of content and products without clearly understanding their audience. There’s no reason not to take advantage of the tools available to you, and learn all you can from your subscribers. In today’s video below, Leslie spells out three necessary steps to create effective surveys.

Lead Generation 101

Learn what lead generation is in a nutshell: building a database of contacts and then guiding those leads through the buying process until they’re ready to talk to your sales team and make a purchase.

The State of Email Marketing 2016.

GetResponse, in collaboration with Smart Insights and Kath Pay, prepared a report to establish industry benchmarks and outline paths for improvement.

Managing Email Campaigns: A Guide for Agencies and Brands

What’s inside? If you work in an agency or manage multiple brands, you not only must understand each business and their market, you also must cater to their needs. This whitepaper illustrates today’s smartest techniques and tools for producing noticeable results and exceeding client expectations. We guide you through the most common challenges and the solutions for dealing with them.

Email Marketing 101 for Bloggers

Learn everything you need to know about effective webinar marketing with this free course. Through 8 comprehensive lessons you’ll become a true webinar marketing expert. Join today!

Increase Engagement with Personalized Messages

Building an email list is one tough task. But keeping your audience engaged in the long-term is an entirely different process. If you don’t want to see your subscribers leaving your list, you need to make sure that the messages you send them are relevant – taking into account their individual needs and interests. To help you run highly-effective and targeted email marketing campaigns, we put together this whitepaper that will provide you with just the right tools and inspiration.

9 Email Marketing Tips from Your Favorite Monsters

Can our favourite horror stories inspire email marketing? Read the infographic below in order to learn the 9 email marketing tips from some of the most popular horror characters. Surprisingly, it seems that the authors like Jules Verne, Bram Stoker, L. Frank Baum, or Robert Louis Stephenson could teach us a lot about email marketing!

A Guide to Email Marketing KPIs

After reading this guide, you’ll be able to measure the effectiveness of your email marketing campaigns and make better decisions based on the information you collect. This guide will help you develop your email marketing skills and progress from an instinctive gut-driven approach to a professional data-driven approach. You’ll learn how to.

The Ultimate Holiday Campaign Guide.

Learn to create the ultimate holiday campaign with this exclusive ebook by GetResponse. You’ll find out how to create a holiday promo using the three pillars of a successful campaign: Email Marketing, Content Marketing, Social Media Marketing . Inside you will find: Tips for each marketing section Awesome examples to inspire you Best practices for each holiday A calendar for you to schedule your promos

Increase Your Emails’ Impact

In this quick guide we’ll shed some light on how to plan each section of your email messages according to industry best practices. You’ll learn how to create a great preheader and header and how to grab the attention of your subscribers. All this and much more, with just one click.

An Email Marketing Funnel For Planning Your Subscriber’s Journey

Successful email marketing is not about asking people to sign up and sending them promotional emails till they unsubscribe. It is a great opportunity to build unique relationships between your brand and subscribers. If you want to make the best of your email marketing, change your mindset and think of the subscription process as a journey to becoming a loyal enthusiast of your brand. We created an Email Marketing Funnel to help you with planning the best route, mark all the attractions on the way, and check if everyone is heading in the right direction.

Think Like Your Audience: 9 Conversion Triggers

Study after study shows that psychology is the heart of marketing. The more you’re able to reach audiences on a human level (and in a way they connect with), the better positioned you’ll be to drive sales. If you’re reading this guide, you’re probably well-aware that psychology and online marketing go hand-in-hand. You know how important it is to build trust, demonstrate a clear solution to a particular need, and clearly answer the question – ‘what’s in it for me?’. These concepts are marketing 101.

4th of July Email Facts from 2014

Independence Day is a time when a lot of marketers send email greetings, show off new holiday products/services, or maybe they’d like their customers to know that there is a special 4th of July sale going on. Whatever the reason, amongst all these “Independence Day Sale!” and “Happy 4th if July!”” your email might get lost if you don’t have the right subject line.

Measuring and Tracking Email Results: 3 Step Starter

Data is a double-edged sword in the sense that it’s valuable but there’s just so much of it. Where organizations often struggle is that they’re tempted to track anything and everything they possibly can. What’s important to keep in mind is that the most effective data strategies incorporate a blend of creativity and science. We know that statistics can overwhelm, but we also know that they’re your winning ticket. That’s why we’ve put together this whitepaper, to help you sift through the data and start creating better email campaigns.

Planning an Email Campaign vs. Planning a Vacation

Dr. Emel Aktas published an online index card in which he outlines a systematic approach to preparing for a summer break. So we applied the same principles to planning a successful email campaign. And so, we draw a parallel between summer vacations and email campaigns, remember these principles may be universal and might be applied to other activities.

A Crash Course to Email List Building Through SEO

Organic Search and Email Marketing have typically been paired against each rather than looked at how they can work in pair. In this whitepaper we’ve decided to look at the combination of the two, focusing specifically on how SEO can improve your Email List Building processes.

Tips for a Loving Mother’s Day Campaign

Email marketing is all about cherishing relationships and Mother’s Day is another opportunity to prove it. Most people would like to give their Mom something unique, so it’s a chance for your brand to come up with a great offer and once again exceed customer’s expectations. Here are some tips how you can achieve just that.

7 Fresh Ways to Welcome Spring with Email Marketing

Spring is about celebrating new beginnings. That’s why we’ve prepared 7 tips that will help you start fresh and grow your business with effective email marketing campaigns. The overall idea is to reinvigorate your strategy after the long winter months and set new goals with positive attitude.

A Guide to Creating a Compelling Email Message

The ability to craft effective messages is a fundamental skill for every email-marketer. That is why this time we have prepared an infographic, which presents the 6 most important elements in an email message and provides you with a basic guide to creating a compelling email message.

How to Write Newsletters that Get Opened Read and Clicked

Creating compelling newsletters that get opened, read, and clicked is one of the most important elements of a successful email marketing campaign. To achieve this, one has to make sure that all the important puzzles are in place: right images, clean code, great CTA, and of course – convincing Copywriting. This very last element is in fact the topic of this exclusive e-book written by Joanna Wiebe, from Copyhackers.com. If you want to form better relationships and increase your conversions through newsletters, you will definitely enjoy this read.

Holiday Email Marketing Playbook

Are you looking for holiday-specific strategies and ideas? Want to learn all about tested and proven conversion drivers from top-performing campaigns?

7 Tips for Boosting Your Halloween Email Marketing Campaign

With 68.5 % of consumers planning to celebrate Halloween, it is another great occasion to plan and run a successful email marketing campaign. We offer 7 tips on how to make the most of your email marketing efforts in October and generate high ROI.

Strategies That Increase Customer Loyalty

Customer loyalty is an emotional bond with your brand. You can foster loyalty by building long-term relationships based on consistent, positive brand experiences. It’s less expensive to retain customers than to acquire new ones. So the smart move is to invest in loyalty programs and relationship marketing.

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