Among today’s must-have marketing tools is email marketing – a channel that influences almost 20% of all shoppers (NRF). To help you maximize the impact on Christmas revenues, we have prepared this special guidebook to help you optimize various email marketing elements of your Christmas campaigns. This complete compendium of know-how, inspiration, best practices and creative ideas can be applied in every industry and every email marketing campaign.
Here are all of our resources to help you with your Email marketing.
As email marketers, we’re always working to stay on peoples’ short list of emails worth opening. The best way to make that list is to create irresistible content, but there is another proven way to get more opens and engagement from the emails you send: Pick the right time to send them.
Email deliverability remains the most serious challenge for marketers. According to recent studies, one of six email recipients will not receive a message due to it being mistakenly blocked by a spam filter. This whitepaper will help to increase both response rates and revenues by ensuring that your email campaigns are not blocked or routed to junk folders.
Whether you’re new to email marketing or have been doing it for years, the most important part of your job should be growing a high-quality and engaged contact list. To make your life easier, we’ve compiled a list of 21 tried-and-tested tactics for the success of your future campaigns.
A few weeks ago we published a free whitepaper that described ways to improve your inbox delivery. It was so popular that we decided our users might like a handier format, so we created a shorter version of the 10 steps that are absolutely essential to your deliverability success. Keep it handy and use when needed!